Gurugram · Open to Founder's Office / Chief of Staff roles

Puneet Sharma

Operator who builds the systems. Founder, The Paan Legacy & theZio · Business Head, D2C Insider.

₹70L+sponsorships closedAirpay as TitlePuneet, D2C Insider tenure
₹50LARR brand built from zeroThe Paan LegacyResume 2026
3companies foundedThe Paan Legacy, Ekrayah, theZioResume 2026 + thezio.co
20+eCommerce clients wonResume 2026
11live systems I builtlive sites, pinged on this site

What I do for a founder

Partnerships & revenue

₹70L+ in sponsorships closed at D2C Insider. Airpay signed as Title Partner, GoKwik as Supporting Partner. 10K+ founders reached by D2C Insider workshops (community-wide).

See the case file →Ops & commerce

Scaled a US Amazon business to ₹1 Cr, ran international marketplace ops as Founder & COO, and built The Paan Legacy to ₹50L ARR across 5 Mumbai locations.

See the case file →AI systems

I ship the software myself: theZio, ConsumerX's deal engine (AI reads the deck, code decides investable), the Frontier summit platform, finance and commerce OS. 100+ founders trained in the AI Bootcamp.

See the case file →

Experience

  1. Dec 2025 – Present
    Business Head · D2C Insider
    • Lead strategic partnerships and ecosystem growth across founders, SaaS companies, investors, agencies and technology partners.
    • Closed ₹70L+ in sponsorships through partner acquisition and commercial negotiations, including Airpay as Title Partner and other eCommerce players across sponsor tiers.
    • Led founder engagement programs, accelerator initiatives and ecosystem events.
    • Design and facilitate AI adoption workshops covering Claude, AI agents, prompt engineering and AI workflows.
  2. Dec 2023 – Present
    Founder & CEO · The Paan Legacy
    • Built and scaled a consumer brand to ₹50L ARR, owning strategy, GTM, partnerships and commercial growth.
    • Partnered with restaurants and hospitality brands for new distribution; expanded to 5 Mumbai locations.
    • Developed franchise-ready systems and GTM playbooks for expansion.
  3. Aug 2022 – Nov 2023
    Director – Business Development & Marketing · 99Yrs Network
    • Led enterprise client acquisition and strategic partnerships across multiple industries.
    • Developed proposals and negotiated long-term client engagements.
    • Drove revenue through consultative selling and solution-led business development.
  4. Jul 2022 – Jan 2024
    Founder & COO · Ekrayah
    • Founded and scaled technology-enabled commerce operations across international marketplaces.
    • Led product, operations and technology teams to build scalable commerce infrastructure.
    • Developed automation systems across pricing, catalog management and marketplace operations.
  5. May 2021 – Jun 2022
    Strategic Account Manager · Desertcart
    • Managed strategic marketplace accounts across global commerce platforms.
    • Coordinated international stakeholders across technology, operations and account management.
  6. Dec 2019 – May 2021
    eCommerce (Amazon US & IN) · Ecom Retails
    • Managed commerce operations across Amazon US, Shopify and WooCommerce.
    • Scaled the US Amazon business to ₹1 Cr through marketplace and commercial strategies.
    • Managed vendors, logistics and fulfilment partners.

Work by area

Every item opens a case file: what it is, what I executed, how it works, numbers with sources.

Commerce & Ops

Amazon, marketplaces, BD — 2019 to 2024

Brands

Built and run with my own money

D2C Insider

Community, partnerships, events

Teaching

Turning execution into curriculum

AI Products

Software I designed and shipped

Achievements

  • ₹70L+ sponsorships closed at D2C Insider — Airpay as Title Partner
  • ₹50L ARR — built and scaled The Paan Legacy
  • ₹1 Cr US Amazon business — scaled through marketplace and commercial strategy
  • 50,000+ SKUs scaled in under 30 days across marketplace operations
  • 20+ global vendor partnerships established
  • 20+ eCommerce clients acquired through custom growth and commerce solutions

Education

  • Advanced Digital Marketing — IIDE, A Grade, 2023
  • B.Com — Mulund College of Commerce, A Grade, 2021
  • Fundamentals of Digital Marketing — IIDE, A Grade, 2020
  • Graphic Designing — Kerti Computer Institute, 2020